What Makes A Logo Great?
Ever Wonder What Makes A Great Logo Design?
All this talk around the buzz words “corporate branding” makes one wonder, “What exactly makes a great logo design?” Why are some logos more memorable than others? Why do some logos fail to communicate what the business is about? Here are a few easy points to remember when evaluating a logo design project. Keep these points in mind when you look to hire a logo a designer. You will find yourself walking around and looking logos in a whole new light.
Logo Design Appeal
Appeal is essential, it makes a logo memorable, it makes a logo likable, it makes a logo stand out. After all, isn’t that what all businesses want to achieve? They want to appeal to customers, be remembered, be liked and stand out from their competitors.
What makes a logo design appealing?
1. Logo Color
Color used in your logo design should resonate with your business. It should be appropriate for your target audience and it should help differentiate yourself from the competition.
2. Logo Typography (font usage)
The font selected for your logo design should work with any illustrations or colors present in the design. It should reinforce the message of brand and help define what your business does. An antiques dealer wouldn’t want to use a “technological” looking font – it just doesn’t “go” with the business model. Illustration should only be used when needed. Sometimes a font based logo design can be much more powerful than one that is accompanied by a graphic. A good example of this is IBM, Halliburton, Google and Yahoo!
3. Logo Illustration (graphic usage)
Illustrations or graphics in a logo can be a powerful addition to a corporate brand when executed properly. Graphics should work together with typography and never detract from the identity of the company.
4. Slogans, Tag-lines & URLs
Slogans or web addresses (urls) should be avoided as being part of your logo design. These elements only serve to take away the visual effectiveness of your logo design by causing the view to “read them”. Examples of how a good logo design would be ruined by the addition of a slogan, tag-line or web address: Nike, McDonalds, Starbucks, Ford, Apple.
5. Simplicity
The simpler the better. Complex fonts and graphics loose effectiveness when scaled down for a business card, favicon, or promotional item. Keep logo design elements simple and clean and they will not only be remembered, but will also make using them in your marketing collateral much easier.
6. Design (or should we say Designer)
Working with a designer or design team that is not only talented, but also takes the time to ask questions, understand your business, your target market, your demographics, your brand positioning, and then listens to your answers is key. They need to be creative and business savvy. They need to understand the fundamentals of branding, brand equity and how you can leverage that to gain clients, sales and growth for your business. Our logo design team consists of not only award winning designers, but also logo designers who are trained to listen to you and help you meet your business objectives and goals through effective and creative logo design.
See some of the projects we’ve done where we demonstrate exactly what makes a great logo.
So, how do we do it? Logo Origins unique logo design process overcomes the common mistakes made by other designers so that you will get a logo that sets you apart from your competition and gets you recognized. Logo Origins creates logos that mean business.
When you’re ready to get started compare our logo packages to see what will work best for you.
Not sure what package to choose? Please contact us via email or by phone for a free consultation.
See how the Logo Origins design process works.
